Thursday, September 25, 2008

2008 Craftacular announced!

10:00 AM – 8:00 PM

(401 Seventh Avenue at 33rd Street, NYC)

BUST Magazine’s Holiday Craftacular is set for Saturday, December 13, and it's going to be our BIGGEST ONE EVER!

BUST Magazine will be hand-picking over 200 of the most unique and talented crafters from across the country to stuff your holiday stockings with the very best in indie-designed and handmade wares! Take care of your entire shopping list while browsing thousands of ware that will include knitwears, jewelry, beauty products, ornaments, vamped up vintage clothing, silk-screened apparel, gourmet sweets, handbags, chic and original iPod cases, funky home décor, books, sassy soaps (for the naughty and the nice!), cards, the best gear for babies and more. Then take a break from shopping as the BUST DJs jingle your bells on the Craftacular dance floor.

Independently owned and operated, BUST Magazine has been a leader in the crafting movement since 1993. Now in its 15th year, BUST continues to support and influence the handmade revolution though constant editorial coverage, sponsorships, and events such as the Holiday Craftacular. Always on the cutting-edge, BUST is a revered and trusted authority in the DIY and crafting community.

The Penn Plaza Pavillion is located at 401 Seventh Avenue, between 32nd and 33rd Streets. Subway to Manhattan: 1, 2, or 3 to 34th Street Penn Station, or N, R, Q, or W to Herald Square.

BUST Magazine’s Holiday Craftacular will take place 10:00 AM – 8:00 PM on December 13. Your entry ticket also gives you a shot at winning a BUST-load of booty in the Craftacular Raffle!

Wednesday, September 24, 2008

ACC Baltimore show

Now Accepting Applications from Rising Craft Artists!


Knit Faux Bling by Tally Locke, AltCraft: San Francisco
Knit Faux Bling by Tally Locke, AltCraft: San Francisco

The American Craft Council is now accepting AltCraft applications for our flagship show in Baltimore!

Fifteen makers will be juried into this bustling section, which celebrates the innovative techniques and materials of the burgeoning handmade movement. This is an opportunity for talented artists and indie designers to gain national exposure at a well-established show.

Lighting by Donna Brady, AltCraft: San Francisco

Lighting by Donna Brady, AltCraft: San Francisco

Every year more than 700 artists present their work at the American Craft Council Show in Baltimore, attracting a crowd of 25,000 enthusiasts to the largest juried, indoor craft show in the nation. The average booth is valued at $1,500 but as part of the Council’s commitment to indie crafters, the cost of participation is just $400, which includes a skirted table, electricity and lighting trusses in a shared space. Plus, there’s no application fee!

Applicants are eligible only if they have NOT shown in an American Craft Council show previously. Show dates are February 27-March 1.

The deadline is Thursday, October 23.

Please submit:

  • (3) low-resolution images of your work
  • A brief description of your work (materials, dimensions, techniques)
  • Your contact information (mailing and email addresses)
  • Send submissions and inquiries to Erika at

    Finalists will be announced in November.

The American Craft Council is a national, nonprofit public educational organization founded in 1943 by Aileen Osborn Webb. The mission of the Council is to promote understanding and appreciation of contemporary American craft. Programs include the bimonthly magazine American Craft, annual juried shows presenting artists and their work, a leadership conference, the Aileen Osborn Webb Awards honoring excellence, workshops, seminars, and a research library.

Monday, September 22, 2008

williamsburg fashion weekend

For Immediate Release:

Williamsburg Fashion Weekend

Friday October 3rd and Saturday October 4th, 2008, 7:00 PM to 10 PM

Williamsburg Fashion Weekend continues to show the work of designers
that have their fingers on the hip and now, with a nod to the past and
wide-open eyes on the future. In this, our third season, we’ve
assembled a group of eight Brooklyn-based designers who make one-of-a-
kind or small-run collections, with an emphasis on fair-trade, eco-
friendliness, and artisan techniques that celebrate the handmade and
the visionary.

The Designers:

Dear Birthday – by Valerie Soles ( Using hand dyed
and printed organic cotton, Dear Birthday's “tidal detritus”
collection derives inspiration from the Cape Cod seashore in autumn,
including the cast-off outer shells of marine invertebrates and
remnants of egg casings with a nod to Edward Gorey who made the Cape
his final resting place.

King Gurvy – by Arthur Arbit: This season, Arthur will be showing
pieces from his "classic" mod/dandy/glam men's and women's lines, as
well as pieces from his upcoming "uber-glam" line. Oozing with
sexuality and exotica, he's taking glam into the stratosphere and
beyond with this one. The Trilateral Commission (Arbit's band) builds
the sound-track for the show.

Racecar – by Jeannette Tiso ( Jeannette’s
menswear collection, Racecar, is a collection of handmade vests with
touches of old western detailing and vintage fabrics. The vests are
fitted and range from casual (denim, cotton, canvas) to cashmere wool
and suiting. Jeannette dresses many Williamsburg bands and performers
with the Racecar line and also provides alteration services for
neighborhood guys that need their thrift store finds tampered with.

SDN – by Marcus Hicks ( Marcus will be showing
pieces for men and women from his Fall ‘08 and Spring ‘09
collections. The collections, made from sustainable fabrics and
without sweatshop labor, are a must have for the discriminating
fashion crowd.

Sodafine boutique ( Sodafine will be presenting a
collection of dresses that bridge the gap between owner Erin
Weckerle's current painting practice and her clothing designs for the
shop. Using the dress form as the canvas, and incorporating hand-
painted details and collaged fabrics drenched in paint and dripping
from the surface to play with texture and dimension.

Treehouse Brooklyn boutique ( Treehouse's house
designer Sirius* brings a collision of her design fascinations to life
in this collection. Focusing on reworking and bejeweling vintage
pieces and eco-friendly jerseys to create silhouettes that celebrate
and caress fashion’s traditions while simultaneously dreaming of a
better, brighter, more blinged out future.

Trisha McBride – by Trisha McBride: Pieces from her middle-eastern
inspired line.

Untitled 11:11 – by David Peck and Laurel Anderson (
Untitled 11:11’s women’s wear line is a beautifully tailored,
sophisticated, quirky, and fun-filled line that adds to the modern
fashion vernacular. David and Laurel are committed to adhering to
ethical and environmentally responsible business practices. They are
passionate about manufacturing close to the source and using fair-
trade, eco-friendly, and American products whenever possible.

Who -- Oct.3rd: SDN, King Gurvy, and Tricia Mcbride.
Musical performances by Pantagruel and DJ K0unt Zer0.

Who -- Oct.4th: Untitled 11:11, Racecar, Sodafine, Dear Birthday, and Treehouse
Musical performance by DJ K0unt Zer0.

When: Friday October 3rd and Saturday October 4th, 7:00 PM to 10 PM

Where: Monster Island Building, Secret Project Robot
112 River St (at Metropolitan Ave)
Brooklyn, NY 11211

L-Train to Bedford Ave. Exit at Bedford Ave. Walk south on Bedford Ave
to Metropolitan Ave. Take right onto Metropolitan Ave and walk towards
the water front. Walk past Kent Ave to River St. Take right onto River
St. Secret Project Robot is located on the corner of River St and
Metropolitan Ave. The entrance to Secret Project Robot is the arch
doors on the Loading Dock on River St.

Admission: Free

General Contact:

Monday, September 08, 2008

$25 TOTES SALE @ 31 Corn Lane!

Hi Hello 31CL Gang of Insiders!

Let's get right down to brass tacks here:
For the month of September ALL TOTES (all all all and did we mention all*?) at the 31CL Shoppe are $25 bux or less!
Yes, that's most certainly definitely correctly correct, $25 bux or less.

*Please note the newest styles will go back to original price starting 9/15.


Totes included in the sale are from much revered previous seasons, named and express-described as such:

Rumson Country Day - our 80's prep school inspired line - featuring lots of quilting, ruffles, bubble-gum pink and kelly green. NEW! People love new stuff!

Whoa Balloons! - book totes and giant shoppers covered in all-over hot air balloon prints; think baby blues, heather greys and supercute squiggle stitches.

Hearts and Horses - giant (giant giant and did we mention giant?) duffels and mid-sized shoulder bags covered in, well, graphics of Hearts and Horses. Hollah!

Sunsets at Cannon Beach - cherry red clutches and over sized shoulder bags with total emo beachscape interior linings. Let's no lie, we're all friends - emo's the new football.

Holly Hobbie - primary colored patchwork roller totes, hand bags with ginormous wooden buttons - inspired by the superfameous superpunk lil' lady 80's cartoon icon!

And more designs and more and also way more even. SWEARS.
Shimmy on over whenever yr boss isn't hovering over the computer or when yr not still punished for getting snippy with Aunt Bevs at the cookout.

(Additionally, apropos of absolutely nothing, the Jonas Brothers are pretty much the most best band of right now/ever of all time ever ever/into perpetuity and beyond throughout the universe. OMG.)

We love yr guts so bad. Sorry we're so wordy, it's the only way we've ever known.

Yr pals,
The Sperber Sisters of 31CL
31 Corn Lane

(We're movin' in tons of new product and the management-level elves in our enchanted tote workshop recently lodged a formal complaint about how they've been getting crushed by this ever growing mountain of 31CL cardboard boxes. As dutiful employers we have no choice but to free them from the clutches of cardboard box jail through the art of sell sell sell. Pls help us help them. Much like emo and football, everyone loves elves. Kthxawsm.)

Sunday, September 07, 2008

news from the etsy labs

Etsy Finds

Hello friends,

We hope you are enjoying these late last days of summer. We have some exciting opportunities on the horizon over here at the Etsy Labs.

Call for Teachers

The Etsy Labs is currently looking for crafty, outgoing people to lead upcoming craft nights. Craft Night is a free, weekly event held every Monday from 4-8pm at the Etsy Labs. All Craft Nights are also broadcast live into the Virtual Labs, with demos of the project also directed to the online participants.

Attendees can show up any time between 4-8pm, so a fairly straight-forward project that can easily be explained to guests as they arrive, is best suited to Craft Night. Past craft night projects have included glass etching, various bookmaking techniques, potato printing, melt & pour lip balm, applique,... It's always a fun time. (More info about past craft nights here.)

So, if you or anyone you know would like to lead a Monday craft night, please email with "Craft Night Application" as the subject line.

Craft Night!

For our Monday, September 8 Craft Night, we will be making instant books at the Etsy Labs in Brooklyn! This instant satisfaction method of making simple books is a fun way to make your own books and zines out of a humble sheet of paper or scrap of fabric. Make a zine, write a letter, compose a short story, create a one-week dayplanner. Please bring any papers and collage materials that you would like to transform into a book. If you have a bone folder, bring that along too. All other tools and supplies will be provided by the Etsy Labs.

Not in Brooklyn? Join us in the Treehouse room of the Virtual Labs at 5pm EDT.

Featured Class: Design Your Own Totebag 9/13, 9/20, 9/27 at the Etsy Labs

If you've been wanting to learn to sew, this introductory class is for you! You will learn how to operate a sewing machine and design and complete your own tote bag. We will cover various techniques such as pockets, straps, lining and trims, and you can choose which to incorporate into your first project. With these skills, you'll soon be stitching up whatever your heart desires...

There are only 4 spaces left, so please sign up quickly!

Featured Class: Knitting 101 9/17 and 9/24 at the Etsy Labs

Are you ready to take that plunge and pick up those knitting needles? Then, this introductory class, geared towards brand new knitters, is for you! We will cover all the basics you need to begin that scarf or hat--knitting, purling, casting on, casting off, and general troubleshooting.

There are only 6 spaces left, so please sign up quickly

Classes in September

Classes in October

Hope to see you around the labs!


Danielle, Julie and Christine

Friday, September 05, 2008

fall class schedule @ Brooklyn General


Our fall schedule is up! Classes start SEPTEMBER 8th, please call 718.237.7753 to register. We apologize for the unavoidable delay in getting this information, but we do have many sessions of your favorite classes and some new workshops. See below for full details on our BASIC KNITTING, SEWING, MITTEN, LACE, FAIR ISLE, TOY, CROCHET, EMBROIDERY, APPLIQUE, PATTERNMAKING and QUILTING classes. We will also begin MAMA-BABY KNITTING again this fall. The schedule should will also be available on our homepage soon.

See you in the shop!

Fall 2008 Classes

Brooklyn General Store offers a variety of classes in the needle arts- from basic techniques to more advanced explorations of fabric and fiber. We have something for everyone, from the novice to the more experienced crafter. We hope you'll be inspired to join us for a class. If you don't see what you're looking for on this schedule, please let us know! We're always developing fun new class ideas.

To register, please call the shop at 718.237.7753 (leave a message!). Questions can also be directed to You must register in advance in order to insure a spot in the class.

If you are interested in a class you don't see offered, please contact us! New classes will be scheduled when there is adequate interest.

Knitting & Crochet

Beginner Knitting $125
Four 1.5 hour classes
Learn how to knit! We'll teach you everything you need to know to make a scarf or another basic project. Skills include: casting on, knitting, purling, binding off, a few pattern stitches, and problem-solving.

Materials: one skein of smooth, worsted weight yarn in a light or bright color (easier to see your stitches) and size 7 or 8 needles.

Session A: Wed, 7 to 8:30 pm, Sept 10, 17, 24, Oct 1
Session B: Mon, 6:30 to 8 pm, Oct 6, 13, 20, 27
Session C: Wed, 7 to 8:30 pm, Nov 5, 12, 19, 26
Session D: Mon 6:30 to 8 pm Dec 1, 8, 15, 22

Project Knitting $125
Four 1.5 hour classes
Ready for a new challenge? Stuck on something? This class will help you take your knitting to the next level, whether you want to try your hand at something other than a scarf or you're ready to tackle your first sweater. Decreasing, increasing, knitting in the round, reading a pattern, piecing your work, blocking. These are just some of the skills you might learn while working on your project.

Materials: Bring a pattern, a project in progress, or project ideas to the first class. Those continuing from the Beginner class will work on hats!

Session A: Mon, 6:30 to 8 pm,Sept 8, 15, 22, 29
Session B: Wed, 7 to 8:30 pm, Oct 8, 15, 22, 29
Session C: Mon, 6:30 to 8 pm, Nov 3, 10. 17, 24
Session D: Wed 7 to 9 pm, Dec 3, 10, 17 (class hours extended to accommodate short session)

Mama-Baby Knitting $130
Four 2-hr sessions
Learn to knit or get help with a project in a relaxed, baby-friendly atmosphere. You are welcome to bring your baby (non-cruising please). This is a great alternative to "new mom" groups. This class is limited to 6 mamas and babies.

Materials: see Beginner and Project knitting. A blanket for your baby to lay on is recommended.

Session A: Monday 11 am to 1 pm, Sept 8, 15, 22, 29
Session B: Monday 11 am to 1 pm, Oct 6, 13, 20, 27
Session C: Monday 11 am to 1 pm, Nov 3, 10, 17, 24
Session D: Monday 11 am to 1 pm, Dec 1, 8, 15, 22

**new!** Mitten Workshop
Three 2-hour classes
Make your first pair of mittens in this class! The workshop will teach basic mitten construction from an easy to follow pattern. Learn to make a thumb gusset and use double pointed needles. These mittens make great, easy holiday gifts for friends and family.

Materials: 1 skein Morehouse Bulky yarn, 1 set US10.5 double pointed needles, stitch markers, size K crochet hook. Optional: Weekend Knitting by Melanie Falick and Ericka McConnell.

Session A: Thurs, 7 pm to 9:30 pm, Sept 11, 18, 25

Knitted Toy Workshop $125
Four 1.5 hr classes
Make your own knitted toys! This class will teach you the basics of three-dimensional shaping and have you on your way to knitting toys for all the tots you love. Basic knitting skills required.

Materials: one skein of bulky weight yarn in a light or bright color (easier to see your stitches) and size 9 or 10 needles, stuffing for toys (wool stuffing is available at the first class). The instructor is happy to help you choose materials at the first class.

Session A: Monday, 6:30 to 8 pm, Oct 6, 13, 20, 27
Session B: Monday, 6:30 to 8 pm, Nov 10, 17, Dec 1, 8

Fair Isle Workshop $150
Five 1.5 hr classes
Ever looked at some gorgeous fair isle and thought, "I'd love to make that, but I never could!"? Well, you can! Learn the basics of Fair Isle knitting (also called stranded colorwork) while making a pair of winter socks. Your skills will translate to many projects. Prerequisites: comfortable knitting in the round on double-pointed needles. Sock knitting recommended, but not necessary

Materials: 115 yds in each of 2 contrasting colors of fingering weight yarns (wool recommended), 1 set of wood-bamboo dpns to obtain gauge of approx. 8 sts per 1", range of size 1, 2, or 2.5. All supplies available at first class.

Session A: Tues, 7 to 8:30 pm, Sept 16, 23, 30, Oct 7,14
Session B: Tues, 7 to 8:30 pm, Nov 11, 18, 25, Dec 2, 9

Knitted Lace Workshop $125
Four 1.5 hour classes
This class is designed to teach you the basics of lace knitting so that you can make your very own lace scarves, shawls, and include lace motifs in anything you knit! You will learn cast on techniques suited to lace, how to read a lace chart, and tips to help you correct, as well as avoid, mistakes. Prerequisites: Comfort with decrease (k2tog, ssk) and yarn over techniques recommended.

Materials: If you plan to purchase materials, it is recommended to you do so at class so that the instructor may assist. If you have something in the stash: smooth, light color, light weight yarn (fingering or dk) yarn for practice and straight or circular needles at 2 sizes larger than recommended for gauge (pointy tips are preferable to blunt tip needles).

Session A: Thurs, 6:30 to 8 pm, Oct 16, 23, 30, Nov 6

Beginner Crocheting $125
Three 2 hour classes
Learn all the basics of crocheting (chain, single, double and triple crochet stitches) and how to use them to whip up hats, scarves, amigurumi toys and more! Shaping and circular crocheting are introduced, as well as stitch pattern like meshes, scallops and bobbles. Begin a scarf in the first class and continue on to either a hat or shawl by the end of the session.

Materials: one skein of smooth yarn in a light or bright color (easier to see your stitches) in either worsted or bulky size. For worsted bring a size G or H crochet hook, and for bulky a J or K.

Session A: Wednesday, 6:30 to 8:30 pm,Sept 10, 17, 24


Introduction to Spinning $125
Four 1.5 hour classes
Learn how to spin and design your own yarn on a drop spindle. Class includes an overview of animal and plant fibers, how to card and blend different fiber types and colors, plying instruction, and an introduction to the spinning wheel. Also included is ½ hour free studio time per week.

Materials available at first class.

Session A: Thurs, 7 to 8:30 pm, Oct 2, 9, 16, 23. STUDIO TIME is 6:30 to 7, just before class.


Sewing 101 (Beginner) $150
Four 2 hour classes
This class will teach you all the basics: how a sewing machine works, cutting from a pattern, and how to sew a simple wrap skirt. With these techniques, you'll be on your way to stitching up all kinds of projects!

Materials: 2 yds light- to medium-weight woven fabric, 1 pkg extra-wide, double fold bias take to match, thread to match, scissors, pins and pincushion, seam ripper, tailor's chalk.

Session A: Saturday 11 am to 1 pm, Sept 13, 20, 27, Oct 4
Session B: Tues, 6:30 to 8:30 pm, Oct 7, 14, 21, Nov 4
Session C: Saturday 11 am to 1 pm, Nov 15, 22, Dec 6, 13

Sewing 102 (Beginner-Intermediate) $150
Four 2-hour classes.
Step up your stitching skills with this very practical "All-Day Tote" bag from Lotta Jansdotter's book Simple Sewing. You'll learn how to do pockets, linings, topstitching and straps and become much more confident with your sewing. Beginner sewing skills required.

Materials: 1 yard medium- to heavy-weight fabric for bag, 1 yard medium-weight fabric for lining, .5 yard of twill tape (1" wide), thread to match. Optional: quick-release metal key clip. Basic sewing supplies (see Sewing 101)

Session A: Tues 6:30 to 8:30 pm, Sept 9, 16, 23, 30
Session B: Saturday 11 am to 1 pm, Oct 11, 18, 25, Nov 8

Sewing 103 (Intermediate) $190
Five 2-hour classes
You can make your own pants! In this class you will make and customize your very own low-rise, carpenter style pants. You'll learn how to sew a fly zipper, patch or flap pockets, belt loops and buttonholes.

Materials: Built by You-Simplicity pattern 4110 1.25 to 2.75 yards fabric, depending on width and chosen style (see back of pattern), lightweight fusible interfacing, thread to match, one to three 7" nylon zippers, one to three buttons (depending on style), basic sewing supplies (see Sewing 101).

Session A: Tues 6:30 to 8:30 pm, Nov 11, 18, 25, Dec 2, 9

Patternmaking $160
Four 2-hour classes
If you love to sew, but are frustrated by the patterns you find in stores, this is the class for you. Here you will learn the basic principles of flat patternmaking to start having fun designing the clothes you picture in your mind! You will draft patterns for a t-shirt and an A-line skirt based on your own measurements. You will manipulate these patterns into other style variations. We will also cover how to 'rub off' a pattern from a pre-existing garment. Basic sewing experience is helpful to benefit from this class.

Materials: a roll or pad of newsprint, drawing paper or patternmaking paper, at least 14" wide; see-through 18" ruler, tape measure, pencil and sharpener (or mechanical pencil), eraser, scissors (for paper), 1 yard of muslin or similar inexpensive woven fabric, 1-1.5 yds of t-shirt jersey or similar knit.

Session A: Wednesday, 6:30 to 8:30 pm, Oct 15, 22, Nov 5, 12

Quilting Workshop $150
Four 2-hour classes
You will cut, piece together and assemble a quilt top and then back and bind it to make a complete crib-sized quilt. This is a great way to use up leftover fabric! Our instructor's organic teaching style lends itself to novice as well as a more experiences quilter. While hand sewing is an option, you may find it useful to have a sewing machine at home.

Session A: Sun, 11 am to 1 pm, Oct 5, 19, 26, Nov 2
Session B: Sun, 11 am to 1 pm, Nov 30, Dec 7, 14, 21

Embroidery & Appliqué

Embroidery Workshop $80
Two 2-hour classes
There are so many uses for embroidery; you'll wonder how you survived without it! It's a perfect way to customize items for gifts, for you, or for sale. It's also a great compliment to knitting or crocheting. Create a sampler of a dozen basic stitches, learn how to transfer designs, and begin your first embroidered project: the classic tea towel.

Materials: one fat quarter (18"x18") of gingham, one or more skeins of embroidery floss, embroidery needle (look for a larger eye), scissors, embroidery transfers, and a tea towel.

Session A: Wednesday, 6:30 to 8:30 pm, Oct 1, 8
Session B: Wednesday, 6:30 to 8:30 pm, Nov 19, Dec 3

Holiday Appliqué Workshop $90
Two 2-hour classes
Whether cute and whimsical on children's clothing, classic and elegant on home furnishings, or fantastically avant-garde on a bag for you, appliqué can transform all kinds of projects. You'll learn three different hand-stitched techniques and apply them to your own, perhaps holiday, project.

Materials: for first class session, all supplies will be provided. For second session, you will need a base fabric (or finished item), appliqué fabric (felt or other), embroidery floss, and needles for your own project.

Session A: Thurs, 6:30 to 8:30 pm Dec 10, 17

Full payment is required at time of registration in order to hold a spot in a class.

All classes have a minimum of four students and a maximum of eight.

Materials needed for class projects can be purchased at the shop. Students receive a 10% discount on class materials. We encourage you to select yarns and fabrics before the first class when possible. Please visit us anytime for help choosing materials.

We are not able to offer make up sessions.

Brooklyn General Store

Store Hours:
closed Mondays
Tuesday-Thursday:12 pm - 7 pm
Friday & Saturday:12 pm - 6 pm
Sunday: 12 pm to 5 pm


treehouse sidewalk sale this weekend!

treehouse brooklyn 430 graham ave williamsburg, brooklyn

Treehouse Sidewalk Deals!
this weekend, come on by and get $10-$20 vintage along with continued sales on designer summer wares!
Heya tree folk! just a quick note to let you know that we're back from vacation, and if the heavens don't open and rainout this weekend, there'll be a rack outside the store chockful of vintage bargains. $10-$20 a pop! And inside, we still have a rack of fabulous designer summer wares reduced now 25%...whatta steal! And of course we've got new & vintage FALL for ladies, gents and tots, more magically appearing daily, so come on down!

kisses from the branches,
treehouse* brooklyn